The communication proposal was based on highlighting the main benefit of the service “playing the right music increases sales”. On this starting point, we worked on the UX design of its music platform, generating tools that lead the user to choose the correct music for each type of commerce. In terms of image, the look & feel of more than 170 music channels was designed, based on a modern, young and technological language. We also create specific brochures for each segment (retail, food, hotel, etc.) and the images that accompany their campaigns on Instagram and Facebook Ads.